Electrical Blog
Promotional Merchandise used together with more mainstream marketing ideas, should form an integral part of any comprehensive marketing programme. It is a fact that is extremely useful for putting your company’s logo in front of potential clients.
In today’s business environment, the number 1 reason for being in business is to generate profit and grow the company. Distributing promotional gifts is one of the most cost-effective methods of attaining this objective. Promotional merchandise can also keep your company services uppermost in the minds of all your regular customers also.
Before most people will do business with you, they need to be able to trust you and you must be able to demonstrate what the benefits are that they will obtain from using you. Meeting this need in customers is where a thoughtfully chosen promotional product can be well worth the investment in time. What were your thoughts or feelings when you were given a free gift that was not so attractive or was shoddy compared to the products you were looking to buy. Think about your own experiences as a customer. How did it make you feel when you last left an event or exhibition with a great, quality promotional gift?
It is vital to give some thought to what your company’s promotional activity is going to be, especially the Promotional Merchandise that you will use as part of it. You need to ask yourself questions such as : Who are you aiming this item at? It may not be enough to buy 1,000 promotional stress products printed with your company name and phone number and then give them away at an event. Are you aiming for men or women, adults or children? What type of company do you want o work with? What is the age brackets of your targeted audience? Should you choose a cheap disposable promotional gift or a high and long lasting product? How will the gift bring in more business? Will the recipients find the item useful?
You can distribute your Promotional Gifts in lots of different ways. For example, if you have just launched a business, having merchandisers handing out T-shirts or promotional bottled water at an exhibition may be just the right way of making the customers aware of your new business and where it is.
Conversely, if you are in a B2B market, other entrepreneurs may be better served with a more personal gift, such as a business card holder or a wallet.
If your business is aimed at kids then, it’s a great idea to have products that are parents will be happy for them to receive, but you need to have promotional items created especially for the children. Balloons, colouring pencils, stencils, comics lunch boxes and drawstring bags are great feebie items for children.
Whatever you decide to give away always try to pick quality over quantity, it always pays off in the long run. People keep great promotional gifts and throw away the cheap and nasty ones.
Tags: business gifts, Promotional Bottled Water, promotional items, promotional merchandise, promotional products
Posted in Business · November 23rd, 2009 · Comments (0)
Promotional Umbrellas make great giveaways at outdoor events. They are by far one of the best ways to get your brand seen on the street. There are many different types of umbrellas available all of which make great business gifts. This article provides you with 5 good reasons to use them as giveaways the next time you run a promotion
1 Umbrellas make for large and impressive Promotional Gifts
When you offer a free umbrella the recipient knows that they have been given something substantial for free. An umbrella is very large compared to most other Promotional Products such as a clock or keyring. The size and perceived value of an umbrella alone guarantees that it will be welcomed. A typical umbrella sold in shops sells from £9.99 whereas a promotional umbrella even on a small quantity of 100 can be bought printed one colour for less than £5.
2 Promotional Umbrellas give provide a high view per pound ratio
If you think how long anyone keeps an umbrella you get a excellent return on your views per pound ratio. Unless the umbrella fails to work then nobody is likely to chuck it away. However it is very likely that it may be lost or more likely left on a train, plane or in an eating establishment. However that’s not a problem as almost certainly someone else will end up with it so your logo will continue to be seen
3 Promotional Umbrellas are unisex and can suit most budgets
Whilst a regular promotional golf umbrella will probably remain the most popular model available there is a wide range to select from. Before we look at what other options are on the market let’s see what’s new with the golf version first. Over the past couple of years there have been some big improvements with golf umbrellas. The twin layer vented canopy means that the umbrella can now be used in strong winds with no problem at all. Smoother opening and closing mechanisms have been invented and multi colour co ordination with canopies and frames are now achievable to enable you to create your own bespoke umbrella.
4. Telescopic Umbrellas make excellent Promotional Items
Compact and light these items make great promotional gifts because they are now available for both sexes. Whilst most models still look the same with fabric carrying cases there is now a number of alternatives on the market. Great looking tubes that can be printed in multi colours and used for holding the umbrellas are now available in plastic, leatherette and lots of other fabrics. Improvements in the way the frames are put together have made these even better promotional items
5 All Over Canopy branding
A new process in the world of promotional umbrellas is the total canopy print. This means that designers can use their creativity to put your logo or message over the entire canopy and the results are extremely impressive. The fabric is no longer divided into individual panels but is one single piece of material. If you put this together with the advances in digital printing which makes short runs affordable the possibilities for even more creativity are opened even further.
Whatever umbrella you give away as a promotional gift do try to buy the best quality you can afford because the better the umbrella the longer it will be kept and the better your view per pound will be.
Tags: business gifts, promotional gifts, promotional items, promotional merchandise, promotional umbrellas
Posted in Business · November 23rd, 2009 · Comments (0)